Our new factory in Mozambique

Establishing a strong foothold in Africa is a key part of our strategy, both in terms of business size today, as well as potential for the future. Our leadership team recently inaugurated a new factory in Maputo, Mozambique, which comprises around 1,700 employees. Read more

Find our category leading products in 14 African countries

The number one player in Ethnic hair colour and a leader in Caucasian hair colour in South Africa, we are constantly innovating and looking for new ways to delight our consumers with world-class products at affordable prices. Read more

Inecto: South Africa's leader in ethnic hair care

Our flagship brand, Inecto, has been offering African women up to 100 per cent grey coverage for over 60 years now. With 90 per cent market share in the ethnic hair care market, Inecto is specifically designed to cater to all your colouring needs. Read more

Check out our exciting range and Renew what's you!

Renew, our leading range of high quality Caucasian hair colour products, is the number 2 player by market share. We have exciting shades of deep, vibrant, superior quality, premium hair colour for you to try out! Read more

Hello!

An emerging markets
multi-local company

We are part of Godrej Consumer Products, the FMCG arm of the over 115-year young Godrej Group,
with a growing presence in Asia, Africa and Latin America

#DarlingBigThankYou

With our Darling brand, we are proud to help the African woman transform the way she looks. Our South Africa team recently helped one of our valued consumers give her mother a #DarlingBigThankYou.

Mother's Day

In the South African context, mothers and grandmothers are the most important figures in a child's upbringing. What better way to pay tribute to all the mothers' contributions, than to speak to our consumers about how their mums have shaped their lives and inspired them, on the occasion of Mother's Day?

Introducing Pro:Voke Touch of Silver

Pro:Voke Touch of Silver is a unique range of salon inspired products for blonde, white and grey hair. The collection uses a unique violet pigment complex to neutralise yellowing, revitalise fading and dullness and brighten hair for stunning, head-turning results!