Our portfolio includes leading hair care brands, which are available in over 16 countries in Africa. We are also constantly innovating and looking for new and exciting ways to delight our consumers with world-class products at affordable prices.


Our flagship brand, Inecto's permanent hair colour, is the market leader in ethnic hair care and has been offering African women up to 100 per cent grey coverage for over 60 years now. It aims to enable African women to express themselves through colour and offers them an affordable product to help do just that. Our Inecto Superblack guaranteed permanent hair colour, is the number one selling SKU in the South African ethnic hair industry. Renew, our foray into the Caucasian hair colour market, is the number 3 player in the market. More recently, we have also introduced the Touch of Silver range, which offers specialist treatments for blonde, grey and white hair.